About this program
Know The Business (KTB) is a practical learning initiative where students step beyond classrooms to interact directly with local entrepreneurs and understand how real businesses operate. During this activity, students visit businesses, learn about their operations, revenue models, marketing strategies, and challenges, and gain first-hand exposure to real-world entrepreneurship. After collecting insights, students analyze and present the entrepreneur's business model in front of a jury panel, where they are evaluated on their understanding, analysis, and presentation skills. KTB aims to develop business awareness, practical knowledge, and entrepreneurial thinking among students.